Clermont Hotel Motor Hotel Sign at Sunset, Atlanta, Georgia

The "Clermont Hotel Motor Hotel" sign stands as a vintage beacon in Atlanta, Georgia. Established in 1937, the Clermont Hotel was a significant landmark, particularly known for its adjacent Clermont Lounge, a legendary strip club that opened in 1965. The hotel itself has a history of serving travelers and locals alike, adapting over the decades. The sign, with its classic neon lettering, evokes a bygone era of roadside hospitality and entertainment.