Converted Joy Brand Mill Building on Greensboro’s East Side

Joy Brand Corn Meal Mill in Greensboro, North Carolina, featuring a faded ghost sign advertising "Daily Bread Flour."
Joy Brand Corn Meal Mill in Greensboro, North Carolina, featuring a faded ghost sign advertising "Daily Bread Flour."

The faded brick advertisement for "Joy Brand Corn Meal" and "The Home of Daily Bread Flour" marks a former grain milling operation that once supplied the Greensboro area. Painted signage of this kind was a common form of early 20th-century advertising, applied directly to a mill's exterior walls to promote its products to passing rail and road traffic. The building has since been converted into residential units, with its original brick and ghost sign left exposed alongside newer stucco additions.

Taken March 2012

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