Club La Vela Billboard, Panama City Beach, Florida

Club La Vela billboard in Panama City Beach, Florida. The sign advertises the beachfront nightclub as “the largest nightclub in the USA,” a claim long associated with the venue’s branding during its years as a major spring break and nightlife destination on the Gulf Coast. A dark electronic display mounted beneath the main panel shows the roadside advertising structure used to promote the club along the beach corridor.

Photo taken in December 2009.