Frederick Joseph tweet on Minneapolis North Loop billboard

A Clear Channel billboard in the North Loop neighborhood of downtown Minneapolis displays a tweet by Frederick Joseph. The tweet, dated June 5, 2020, reads: "Protestors aren't trying to start a race war 
— we're trying to end one." This public message appeared during the Minneapolis Uprising, a period of widespread protests in the city following the murder of George Floyd. The use of a commercial billboard to amplify a social media statement highlights the public discourse and sentiment prevalent in Minneapolis during this historically significant time.
A Clear Channel billboard in the North Loop neighborhood of downtown Minneapolis displays a tweet by Frederick Joseph. The tweet, dated June 5, 2020, reads: "Protestors aren't trying to start a race war — we're trying to end one." This public message appeared during the Minneapolis Uprising, a period of widespread protests in the city following the murder of George Floyd. The use of a commercial billboard to amplify a social media statement highlights the public discourse and sentiment prevalent in Minneapolis during this historically significant time.
Photo taken in August 2020. © 2026 Chad Davis
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