March 2023 — In Tokyo’s Shinjuku district, the saturated glow of neon signage spills across the streets, advertising one of the countless 24-hour DVD and manga shops that once defined the city’s late-night entertainment culture. Massive orange and yellow panels compete for attention, illuminated by LED frames and plastered with bold pricing for hourly booths and media rentals. These storefronts — dense with color, typography, and nostalgia — reflect the enduring presence of Japan’s analog media scene even as digital streaming dominates elsewhere. The atmosphere captures Tokyo’s constant dialogue between old and new, where high-tech convenience meets the tactile energy of Showa-era retail culture under an endless canopy of light.