Ambergris Caye: Las Amapolas Reef Runner Tours

A sign for Las Amapolas at El Cocal on Ambergris Caye advertises "Reef Runner" glass-bottom boat tours. These excursions, offering snorkeling and fishing trips to the Belize Barrier Reef, have been a staple for visitors seeking to experience the island's marine biodiversity. The tourism industry, which began to supplant commercial fishing in the mid-20th century, has profoundly shaped San Pedro's economy and identity.