Downtown Minneapolis Billboard: Minnesota Nice Mississippi Smarter

Minnesota Nice Mississippi Smarter billboard
Minnesota Nice Mississippi Smarter billboard.

A billboard in Downtown Minneapolis features the message "Minnesota Nice. Mississippi Smarter. Let's Teach Kids to Read!" This public advertisement, sponsored by the Ciresi Walburn Foundation, advocates for improved literacy and educational outcomes across Minnesota. The campaign utilizes data from the National Assessment of Educational Progress to underscore the importance of reading proficiency.

Photo taken in September 2025.

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