Vintage McDonald’s “Speedee” Sign in Green Bay

Vintage McDonald's neon sign with "Speedee" mascot in Green Bay, Wisconsin.
One of the few surviving original McDonald’s neon signs still standing in the United States is located in Green Bay, Wisconsin. Installed during the era before the Golden Arches fully defined the brand, the sign features “Speedee,” the chain’s early mascot introduced in the 1950s to promote the company’s streamlined “Speedee Service System.” The illuminated red-and-yellow marquee—advertising hamburgers and boasting “Over 100 Million Sold”—reflects the rapid national expansion of the franchise during its formative years. Today it serves as both a functioning restaurant sign and a preserved piece of mid-century fast-food history.
Photo taken in December 2022.
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