A well-stocked aisle inside a convenience store in Tokyo, photographed in March 2023. Japan’s major chains—such as Lawson, FamilyMart, and 7-Eleven—are known for their dense product layouts, where shelves are filled with everything from health supplements and over-the-counter medicines to snacks, instant meals, and travel essentials.

Convenience stores, or konbini, have played an important role in daily urban life since rapid expansion in the 1980s, providing reliable 24-hour access to food, bill-paying services, parcel pickup, and seasonal goods. Their efficient layouts and constant product rotation reflect Japan’s retail culture, where limited-edition items, regional flavors, and promotional displays are updated weekly to match demand and maximize shelf use.

A shelf lined with matcha-flavored KitKats in a Tokyo convenience store — a distinctly Japanese twist on a global snack. The bold green packaging, accented by the signature red logo, promotes Nestlé’s “Otona no Amasa” (Adult Sweetness) series, a richer, less sugary variant aimed at mature tastes. Japan’s endless flavor variations, from wasabi to sake, have turned KitKats into a collector’s item for travelers and locals alike. The display, organized yet bursting with color, captures the vibrant consumer culture of Japan’s konbini — where even a quick snack reflects national creativity and curiosity.