An illuminated “612 Burger Kitchen” sign inside U.S. Bank Stadium in Minneapolis, named after the city’s area code. The bold red-and-black typography and retro badge design reflect a blend of local identity and modern stadium branding. Located among the venue’s food and beverage concessions, 612 Burger Kitchen is part of the stadium’s effort to feature Minneapolis-based culinary offerings for fans attending Minnesota Vikings games and large-scale events.