March 2023 — The iconic neon sign of Yodobashi Camera’s head store in Shinjuku is seen from street level, with its mix of Japanese and English lettering. The large retro-style signage, lined with anti-bird spikes, reflects the store’s long-standing presence as one of Tokyo’s biggest electronics retailers. Yodobashi Camera’s Shinjuku West Exit location serves as the flagship branch, anchoring the city’s vast camera and tech shopping district.