Gucci x Printemps Pop-Up, Paris (2017)
A vibrant Gucci x Printemps display inside Paris’s historic Printemps department store, featuring illuminated shelving and an array of designer footwear. The installation’s electric purple décor and marquee-style lighting reflect the brand’s maximalist creative direction under Alessandro Michele during the mid-2010s, a period marked by bold colors and theatrical presentation.
Printemps, founded in 1865, has long been a landmark of Parisian retail innovation—among the first to introduce electric lighting and glass-domed architecture in department stores. Its collaborations with luxury brands like Gucci blend heritage and modernity, cementing its role as both a shopping destination and a showcase for contemporary design trends in the city’s fashion district along Boulevard Haussmann.
