August 2024 — A worker installs bright yellow signage for a temporary Metallica pop-up store in downtown Minneapolis ahead of the band’s summer 2024 performances. The shop featured exclusive merchandise tied to Metallica’s 72 Seasons tour, one of the group’s largest North American runs in years. Pop-up locations like this were part of a coordinated campaign in major cities, connecting fans to the band’s tour stops with limited releases and local collaborations.