Miller Lite Free Rides Sign, St. Patrick’s Day, Minneapolis

A sign on Lyndale Avenue in Minneapolis advertises free rides on Metro Transit for St. Patrick's Day celebrations. Sponsored by Miller Lite, this public service initiative offered complimentary transportation on all Metro Transit routes from 6 p.m. through the end of service on Saturday, March 16. The program aimed to provide a safe alternative for revelers during the holiday period, reducing impaired driving. These partnerships between private companies and public transit agencies are a common strategy to enhance public safety during events associated with increased alcohol consumption.