It Pays Not to Drive T Pass Program Advertisement

T Pass Program advertisement in an MBTA station promotes savings for not driving.
T Pass Program advertisement in an MBTA station promotes savings for not driving.

The T Pass Program advertisement is mounted inside an MBTA rapid transit station. The campaign promoted transit pass use by emphasizing savings on transportation, auto insurance, and entertainment. Its “It Pays Not to Drive” message links the MBTA pass program with incentives for riders to use public transportation instead of driving.

Photo taken in April 2025.

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