Two bright red towel cards from RIU Hotels & Resorts rest on a polished mahogany table, displaying the chain’s minimalist folded-towel icon and signature white typography. The background sign, embossed with the RIU logo and slogan “As you like it,” reflects the resort’s global branding known across beach destinations like Puerto Vallarta. These cards, exchanged for beach towels, symbolize the finely tuned logistics of high-volume hospitality—where even leisure operates with efficiency and precision.

Along the long shoreline of Nuevo Vallarta, visitors stroll the water’s edge where the resort towers of Riviera Nayarit meet the Pacific. The line of hotels and condominiums stretches toward Puerto Vallarta in the distance, marking one of Mexico’s most developed coastal corridors. Behind the beachfront skyline rise the forested slopes of the Sierra Madre Occidental, framing the region’s distinctive geography—where mountains descend sharply into the sea and urban leisure merges with natural backdrop.

Along the shoreline of Puerto Vallarta, Jalisco, people gather where the city meets the Pacific Ocean. Families cool off in the surf as the day winds down, while a local horse handler offers rides along the sand — a long-standing tradition of the bayfront. The beach, backed by the green ridges of the Sierra Madre, remains one of the central gathering spaces for Vallarta residents and visitors alike, blending tourism, community, and everyday coastal life.