October 2022 — A Cupcake Vineyards promotional hot-air-balloon display stands at the edge of a red-lit entryway, its bright yellow and deep blue panels catching the saturated glow from the surrounding walls. These inflatable point-of-sale displays are common in liquor stores and bar entry corridors, designed to stand out under mixed lighting and draw attention to featured brands. The scene’s heavy red cast—likely from LED wash lighting or a painted interior corridor—creates a striking contrast with the cooler tones of the balloon, giving the space a graphic, almost stage-set quality often found in Minneapolis nightlife districts where narrow passages and dramatic lighting create strong visual color blocks.