October 2017 — A vibrant Gucci x Printemps display inside Paris’s historic Printemps department store, featuring illuminated shelving and an array of designer footwear. The installation’s electric purple décor and marquee-style lighting reflect the brand’s maximalist creative direction under Alessandro Michele during the mid-2010s, a period marked by bold colors and theatrical presentation. Printemps, founded in 1865, has long been a landmark of Parisian retail innovation—among the first to introduce electric lighting and glass-domed architecture in department stores. Its collaborations with luxury brands like Gucci blend heritage and modernity, cementing its role as both a shopping destination and a showcase for contemporary design trends in the city’s fashion district along Boulevard Haussmann.

March 2023 — Marathon runners outside the Gucci flagship store in Tokyo’s Ginza district, their reflections merging with the pale blue marble of the storefront’s curved glass façade. The mirrored surface creates a layered composition — a city within a window — blending luxury retail architecture with the urban motion of shoppers and commuters. Behind the glass, soft interior lighting contrasts with the bustle outside, capturing a quiet tension between aspiration and reality. The scene evokes Ginza’s dual identity as both a symbol of global consumer culture and a distinctly Japanese streetscape, where design, commerce, and reflection coexist seamlessly.

September 2023 — Gucci storefront at the Shops at Bellagio Hotel