This view shows the rear loading and office entrance of the former General Mills Purity Oats facility in Northeast Minneapolis. Built during the city’s industrial boom, the complex once handled oat processing and packaging for one of the nation’s largest cereal producers. The structure’s painted brick walls, grain silos, and utilitarian layout are characteristic of mid-20th-century food-processing plants that supported the city’s reputation as the “Flour Milling Capital of the World.”

Once part of the vast milling network that shaped Minneapolis’s industrial identity, this now-closed General Mills Purity Oats plant at 1201 Jackson Street NE reflects the city’s transition from global grain hub to post-industrial reuse. The modest brick complex, still bearing its original signage, served as a specialized processing site within the company’s broader cereal operations before its eventual closure. Its preservation offers a glimpse into the city’s enduring ties to the flour and oat industries that once defined the Mississippi River corridor.

General Mills sign outside of their corporate headquarters in Golden Valley, Minnesota.

General Mills World Headquarters in Golden Valley, MN

General Mills sign at General Mills headquarters near Minneapolis.

General Mills headquarters in Golden Valley, Minnesota.

General Mills World Headquarters just outside of Minneapolis.

General Mills elevator in Minneapolis.