Original Wis Dells Fudge Sign, 100 Block, Wisconsin Dells

The 100 Block is the main strip of Wisconsin Dells' downtown, running along Broadway near the Wisconsin River. Original Wisconsin Dells Fudge is one of several confectionery shops that have operated along this stretch for decades, a fixture of the town's tourist trade since the mid-20th century. Wisconsin Dells draws millions of visitors annually, most connected to the area's water parks and river boat tours, and Broadway's fudge shops, souvenir stores, and novelty attractions have long served as the walkable retail core for that trade.

Photo taken in July 2024.